Art Direction • Storyboards • Production Pipelines • Concept Art
"Tony Santo is one of my favorite people to work with. He not only translates a shot list into a brilliant series of visuals, he is able to make the visual idea better than you could have ever imagined.
- Anthony K., History Channel
Fractional Creative Direction for Entertainment, Games, and Brands
Created over 400+ campaign storyboards, AAA game/animation experience, and deep character/IP expertise with art direction that drives approvals, greenlights projects, and produces fan-ready creative from day one.
Trusted by leading Studios and Brands
Fractional Creative Design & Direction
Get senior-level creative leadership without the full-time commitment. I embed with your team to elevate visual quality, maintain IP integrity, and guide your creative process from concept to final delivery.
Fractional Creative Direction
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Strategic visual oversight and creative leadership
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Team mentorship and workflow optimization
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Brand consistency and quality control
Storyboards & Visual Development
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Cinematic storyboards for film, TV & Games
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Concept art & key visual development
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Production-ready visual development
Licensing & IP Stewardship
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Brand guideline development and enforcement
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IP protection & visual standards audits
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Vendor & partner creative approvals
How Collaboration Works
1
Discovery & Audit
We review your current creative process, team structure, and visual assets to identify gaps and opportunities for improvement.
2
Visual Strategy & Standards
I establish clear creative direction, style guides, and quality benchmarks tailored to your brand and production needs.
3
Ongoing Direction & Approvals
Regular check-ins, creative reviews, and approvals ensure consistent quality and alignment with your vision throughout production.
4
Refinement & Mentorship
I mentor your team, refine workflows, and build internal capabilities so your creative excellence continues beyond our engagement.
Most fractional engagements start at 3 months with a set weekly or monthly time commitment.
Project Highlights
With a career built on trusted creative leadership, Tony Santo helps brands define their voice and bring ideas to market. Working as a fractional creative director, he offers high-level direction, hands-on problem solving, and scalable creative solutions. This selected work highlights his ability to lead, adapt, and deliver.
Film, Television & Streaming
Meet TONY!
With over 15 years of experience in entertainment and brand visual development, I bring studio-level creative leadership to projects of all sizes. My approach combines strategic thinking with hands-on artistry to deliver work that's both beautiful and production-ready.
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Former Warner Bros Licensing Art Director — Led visual development and IP protection for major entertainment franchises
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Storyboards & Concept Art — Created production art for film, TV, games, comics, and advertising campaigns
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Instructor — Teaching animation, storyboarding, and visual storytelling to the next generation of artists
What Clients Say
Alexa Young, CA
“Testimonials provide a sense of what it's like to work with you or use your products. Change the text and add your own."
Morgan James, NY
"A great testimonial can boost your brand’s image. Click to edit and add your own."
Lisa Driver, MI
“Have customers review you and share what they had to say. Click to edit and add their testimonial.”
Is Fractional Creative Right for You?
Ideal Clients
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Studios and production companies needing senior creative oversight without full-time hire
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Brands managing licensed IP who need expert visual stewardship
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Game developers requiring cinematic storyboards and concept development
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Teams looking to level up their creative process and internal capabilities
Common Challenges
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Inconsistent visual quality across projects and deliverables
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Lack of clear creative direction or style guidelines
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IP integrity concerns with multiple vendors and partners
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Budget constraints preventing full-time creative director hire